Part of our responsibility as good stewards of animals is to show people what life looks like on a dairy farm. Visitors to The Creamery and Tillamook.com are greeted by videos showing the daily life of cows, from getting milked by robotic milkers on their own schedule to resting on extra comfy bedding when they aren’t grazing. In 2022, we took nearly 300 TCCA employees, partners and customers along on 24 separate farm tours to see what exceptional cow care looks like up close. We also took employees on tours of Threemile Canyon Farms, TCCA’s milk supplier and partner of over 20 years. Treating cows well is a source of immense pride, and by making our operations more visible, we’re able to show the world how much these animals mean to us.

In 2022, we pulled out all the stops to do right by the future of farming. We created an online auction for Tillamook superfans to bid on big-ticket, uniquely Tillamook items, like one of our VW Yum Buses and a fridge full of cheese, and together with our fans, we’ve been able to extend a much-needed boost to farmers all across the country. In addition to the auction, we continued our commitment to underwriting AFT’s Brighter Future Fund to ensure every dollar raised from the auction would go straight to farmers. Through the auction and our $250,000 underwriting of the programs, AFT has been able to raise an additional $1.2M for farmers over the past few years.

Our All For Farmers campaign has done more than simply raise awareness of the precarious nature of our food supply. It also helped farms across the country survive — and in some cases, even thrive.